Offer 01
The Open-Books Diagnostic
Strategic Entry
Whether the presenting problem is a broken portfolio, a growth strategy that never got installed, or enrollment trends that no longer support the operating budget, the institution does not need another plan. It needs an operator-grade reading of where things actually stand: where the model is bleeding, what the next eighteen to twenty-four months require, and what the first ninety days of execution look like.
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What You Walk Away With A written strategic memorandum, 16 to 20 pages, operator-to-cabinet A 90-minute Board-ready presentation Maya delivers in person Corrected enrollment projections against actual performance and comparable institutional data A sequenced build plan across the next two academic years A thirty-day priority-action roadmap Timeline 4 to 6 weeks Ready to Move The Diagnostic fee credits in full toward the Mandate if signed within 60 days. |
How It Works
1
The Growth Audit A comprehensive quantitative and financial analysis of initiatives the institution has launched in the past three to five years. For each one: intended outcomes, resources assigned, what the data shows, ROI, and the social and political capital spent to launch and sustain it.
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The Stakeholder Terrain Analysis Not traditional stakeholder mapping, but a power and influence audit. Who is driving the growth narrative. Who is resisting it and why. What conversations are happening in private that are not happening in public. What the Board believes that may not be true.
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The Growth Baseline The institution's current trajectory, and what that trajectory would produce in five and ten years if nothing changed. Most leaders are managing to the present. The growth baseline forces a confrontation with the future the institution's current behavior is already creating. |
Offer 02
The Mandate
12-Month Embedded Fractional Chief Growth Strategist
The Mandate is the engagement. Twelve months. Maya takes the named position of Fractional Chief Growth Strategist inside the institution, reporting to the president, sitting inside cabinet, embedded in every major growth decision the institution makes through the engagement window. The first ninety days is the Build. Months four through twelve is the Operating Cadence. At month twelve the institution decides.
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The Four Phases
1
The Open-Books Read Weeks 1 to 4 The cabinet opens the books. Maya reads the actual financials, enrollment data by program and modality, marketing spend by channel and cohort, program-level unit economics, and OPM contract mechanics if one is in play. The growth audit, the stakeholder terrain analysis, and the growth baseline all run concurrently.
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The Build Days 1 to 90 Heads-down operational mode. The highest-leverage interventions get installed: marketing-spend restructure, program-portfolio audit, transfer-pathway architecture, unit-economics model by program, OPM-exit plan if applicable, admission-model redesign, tuition repricing, operating-cost rationalization, and course-design protocol. By day ninety the institution has a documented growth architecture and the first measurable shifts already underway.
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The Operating Cadence Months 4 to 12 Monthly cabinet sessions. Board reports prepared and presented alongside the president on the institution's own governance cadence. Embedded sprints as new opportunities and obstacles arise. Continuous async partnership. Maya is also building the institution's internal capacity: meeting structures, performance frameworks, program-review processes, and quarterly accountability rhythms.
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The Handoff or the Renewal Month 12 Renewal into year two, or a structured handoff to a new internal Chief Growth Strategist who walks into a documented infrastructure operationally ready for her. Both paths are engineered from day one. The operator's job is to make herself replaceable on a known timeline. |
What Is Included 90-day Build phase 9-month Operating Cadence Monthly cabinet sessions Board reports prepared and presented on the institution's governance cadence Embedded sprints for new initiatives Continuous async partnership Access to Maya's operator, vendor, and peer-institution network Capped at three active Mandates at any time Timeline 12 months minimum, renewed annually Entry Point Most Mandates begin with the Diagnostic. The Diagnostic fee credits in full if signed within 60 days. The institution does not need another outside opinion. It needs an operator who will still be in the room when the hard decisions have to be made. |