Maximize learner lifetime value to grow enrollment and revenue
Your students have more places to learn than ever before. How do you become the one they come back to?
Give and get more value.
Define Your Learner Lifetime Value Strategy and Build Your Growth Engine.
Learner Lifetime Value defines how an institution will serve learners across their lives and turn those relationships into a growth engine. A strong Learner Lifetime Value strategy is the foundation of sustainable growth and the starting point for decisions about programs, credentials, audiences, partnerships, marketing, and student support.
I help colleges and universities sharpen their lifelong learning position and build a growth engine that drives new and diversified revenue. I use a structured Learner Lifetime Value framework and strategy design process that I developed through years of building and consulting on higher ed growth initiatives. It helps colleges and universities move lifelong learning from the margins to a whole-institution strategy.
A higher education growth strategist.
I have spent more than 20 years in higher education across community colleges, liberal arts colleges, private universities, and R1 institutions. I have worked as an institutional researcher, tenure-track and adjunct faculty, university strategy leader, OPM vice president and general manager, and consultant.
That range has given me an unusual view of how growth actually happens in higher education. I have seen strategy from the president’s office, from inside academic units, from the consulting perspective, and from organizations trying to help colleges and universities grow from the outside.
Today, my work focuses on one question: How can colleges and universities build for growth in a way that reflects how learners, careers, and markets are actually changing?
That work led me to develop Learner Lifetime Value, a framework for helping institutions move beyond individual programs and audiences toward whole-institution lifelong learning strategy.
Through The Education Strategist, I advise college and university leaders on growth strategy and write and speak about the structural changes reshaping higher education.