Maya Evans, PhD, Founder of The Education Strategist

Maya Evans, PhD

Founder, The Education Strategist

$3M+ in grant funding secured

$125M+ in philanthropic campaigns catalyzed

Internal Education Consultant, UW–Madison

VP & General Manager, 2U/edX

PhD, Political Science · EAB Rising Leaders Fellow

The Credential Behind the Work

I've sat where you're sitting. I know what's actually at stake.

My career has moved across every level of the institution — from faculty and institutional research to cabinet-level strategy and executive leadership at a major OPM. I've managed multi-million-dollar P&Ls, directed online degree portfolios at UW–Madison, and advised provosts navigating some of higher education's hardest decisions.

What most consultants lack is the room where the real decisions get made. I've been in that room — and I've had to defend the numbers to the people asking the hardest questions.

As a certified grant writer and funding strategist, I've secured $3M+ in grants and supported campaigns that catalyzed $125M+ in philanthropy. The Education Strategist exists because your institution needs more than advice — it needs a partner who understands enrollment volatility, shared governance, and the difference between a strategic plan and an actual strategy.

Maya Evans, PhD, Founder of The Education Strategist

Helping higher education leaders grow, prioritize, and stay relevant
in a changed market.

Strategic partnership for leaders facing stalled growth, fragmented priorities, and rising pressure to prove value.

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Explore Insights

Where Leaders Are Stuck

The challenges showing up most in higher education right now.

Growth Has Stalled

The pipelines that once drove enrollment and revenue are producing diminishing returns. Demographic pressure, changing learner expectations, and intensifying competition have rewritten the growth equation — and legacy approaches are showing it.

Signals include

  • Flat or declining enrollment
  • Weak new program performance
  • Rising acquisition costs
  • Untapped adult learner markets
  • No clear path forward

Growth now requires sharper positioning, smarter pathways, and new strategic choices.

Let's discuss your situation →

Too Many Priorities. Nothing Moves.

Most institutions don't have an idea shortage. They have a focus shortage. Too many initiatives compete for the same leadership attention, staff capacity, and execution bandwidth — until momentum quietly stalls.

Signals include

  • Stalled execution
  • Repeated meetings without decisions
  • Unclear ownership
  • Exhausted teams
  • Constant reprioritization

Momentum returns when priorities become disciplined and sequenced.

Let's discuss your situation →

Value Feels Harder to Prove

Learners, employers, boards, and policymakers are asking harder questions. Past reputation alone no longer answers present-day scrutiny. The expectation of demonstrated value has fundamentally shifted.

Signals include

  • ROI pressure
  • Affordability concerns
  • Outcome skepticism
  • Questions about workforce relevance
  • Weakening differentiation

Institutions that clarify and strengthen their value will lead the next era.

Let's discuss your situation →

Work With Maya

Ways to Work Together

Choose the level of support that matches your current priorities.

Executive Sessions

Focused engagements designed to create clarity and momentum quickly. Includes planning intensives, cabinet retreats, leadership alignment sessions, and facilitated decision workshops — designed for leaders who need clarity quickly without sacrificing quality.

Right for you if

  • A retreat or planning cycle is approaching
  • A key decision needs outside structure and facilitation
  • Your leadership team needs alignment before a major initiative
Inquire About a Session →

Coming Soon

Future Tools & Programs

Practical AI tools, strategy development programs, and peer offerings designed for modern education leaders building internal strategic capacity.

Right for you if

  • You're not ready for a consulting engagement yet
  • You want early access as new tools launch
  • You want to sharpen your own strategic capability
Join the Insider List →